Samsung to kick off year of AI phones with new launch this month

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The world’s most prolific smartphone maker is leaning into synthetic intelligence as the important thing to unlocking better gross sales this year.

Samsung Electronics Co has introduced it plans to launch its subsequent flagship machine on January 17 in San Jose, California — doubtless to be often called the Galaxy S24 — with a livestreamed occasion. The teaser to the launch guarantees solely that “Galaxy AI is coming.” In previous years, Samsung and fellow cellular makers have relied on enhancements in digital camera know-how and versatile shows to stand out, however 2024 guarantees to be a year the place added AI capabilities take centre-stage.

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More than a billion smartphones with built-in generative AI are anticipated to be shipped by the top of 2027, Counterpoint Research estimates. OpenAI’s ChatGPT and Dall-E instruments, which generate textual content or visible responses to customers’ queries, are on the forefront of a generative-AI wave that’s swept throughout the tech business — and helped make Nvidia Corp. a trillion-dollar firm by offering the important thing AI-training accelerators. The subsequent step in advancing the know-how is to combine it into gadgets, as US chipmaker Qualcomm Inc. has touted over the previous year.

“Samsung and Qualcomm are fast leaders as present product choices and capabilities place them as first movers,” the Counterpoint researchers wrote in December. “Similar to what it did with foldables, Samsung is probably going to seize virtually 50 per cent share for the subsequent two years, adopted by key Chinese OEMs like Xiaomi, Vivo, Honor and Oppo.”

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