Samsung Electronics newest premium smartphones, unveiled on Wednesday, could have a number of AI functions, resembling simultaneous translation of international language telephone calls, within the firm’s newest push to problem Apple.
Apple topped Samsung in 2023 smartphone shipments, in accordance knowledge supplier International Data Corporation, dethroning Samsung for the primary time since 2010 as demand for premium units – a section Apple dominates – outpaces market progress.
Samsung to embed Google’s generative AI tech Gemini Nano in S24 smartphone collection
In response, Samsung is providing varied synthetic intelligence functions in its premium Galaxy S24 fashions as a part of its technique to draw consumers.
The new telephones could have two-way voice translation in real-time of a reside telephone name performed in two totally different languages, which the corporate mentioned the Galaxy S24 collection is the primary ever smartphone to supply.
Drew Blackard, vp of product administration, unveils Samsung’s newest Galaxy S24 smartphones providing AI functions on the Galaxy Unpacked occasion in San Jose, California, U.S. January 17, 2024.
| Photo Credit: REUTERS
Available in 13 totally different languages, the on-device AI operate is obtainable through Samsung’s personal generative AI coaching.
It additionally affords a “circle-to-search” operate by which circling any a part of a picture on display searches it in Google. Other options embody AI translation and altering the tone of messages to informal, formal, enterprise or social media.
There are additionally AI summaries and translation of voice recordings, “generative modifying” of images that fill in non-existent backgrounds, and a function that turns real-time movies into slow-motion by filling in non-existent frames with AI.
On-device AI refers to generative AI functions which can be downloaded to every consumer’s system after being educated, which don’t want to connect with the cloud.
Companies like Qualcomm and Samsung are touting on-device AI as safer for private data, because it doesn’t must ship knowledge to the cloud to be used.
An worker wipes a Samsung Electronics’ flagship smartphone Galaxy S24 throughout its unveiling ceremony in Seoul, South Korea, January 15, 2024. REUTERS/Kim Hong-Ji
| Photo Credit: REUTERS
Just 5% of smartphones shipped in 2024 shall be AI-capable, however it will develop to 45% in 2027, knowledge supplier Canalys forecasts.
In the long-term, “generative AI on units is sure to have a big impression on the smartphone market, particularly by way of consumer expertise,” mentioned Jene Park, Senior Analyst at Counterpoint.
However, this won’t “instantly have an effect on smartphone purchases”, Park added, because it takes time for generative AI functions to include extra and higher knowledge to extend worth for customers.
The Galaxy S24 collection shall be bought beginning Jan 31.
In the United States, the bottom Galaxy S24 shall be priced from $799 and two higher-specification variations, the S24 Plus and S24 Ultra, from $999 and $1,299, respectively.
Samsung has saved the costs of the bottom mannequin and Plus on the similar degree as final yr’s. The value of the Ultra has been elevated by $100.