‘Made in India’ smartphone shipments grew 7% YoY to reach over 48 million units in Q1 2022: Report

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Buoyed by rising demand, rising exports and authorities initiatives, “Made in India” smartphones have been gaining momentum.

According to the newest analysis from Counterpoint’s Make in India service, smartphone shipments elevated 7 per cent year-on-year in Q1 2022 to reach over 48 million units.

According to the report, regardless of world element shortages, the native smartphone manufacturing ecosystem has remained resilient.

As per Senior Research Analyst Prachir Singh, “Smartphone manufacturing is rising in India. In 2021, the shipments of ‘Made in India’ smartphones crossed 190 million units. The rising smartphone demand, in addition to rising exports, are the most important causes for the continued development.”

“Support has additionally come from the Indian authorities’s initiatives to improve native manufacturing.” 

However, Singh added that the manufacture of function telephones declined 41 per cent YoY in Q1 2022 due to falling demand in the previous few quarters.

Third-party EMS suppliers take the most important share

Third-party EMS (digital manufacturing providers) suppliers captured a 42 per cent share of native manufacturing in the smartphone section, recording a 4 per cent YoY development in phrases of shipments. 

Bharat FIH was the highest EMS supplier in Q1 2022, adopted by Dixon Technologies. 

“However, in-house manufacturing capabilities have additionally grown. In-house smartphone manufacturing share crossed 58 per cent through the quarter,” Singh mentioned.

Oppo, Samsung lead ‘Made in India’ smartphone shipments

Oppo led ‘Made in India’ smartphone shipments with a 22 per cent share, adopted by Samsung at 21 per cent. Vivo, Bharat FIH and Dixon rounded out the highest 5, with 11.7 per cent, 11.3 per cent and an 8.6 per cent share, respectively.

In the function telephone section, nonetheless, EMS’s share crossed 68 p.c in Q1 2022. 

Lava led the “Made in India” function telephone shipments with a 21 per cent share. 

“Among the third-party EMS suppliers, Flex, Bharat FIH and Dixon Technologies led the function telephone section,” Singh mentioned.

According to Research Analyst Priya Joseph, “The authorities’s focus has been to make India a producing hub. It has taken a whole lot of initiatives in this course. The Production Linked Incentive (PLI) scheme for cellular handsets proved to be an accelerator for native manufacturing.”

“Similar PLI schemes have been launched by the federal government in different strategic sectors resembling photo voltaic, semiconductors, automotives, and digital merchandise. In instances of uncertainty triggered by the pandemic, struggle, and different components, the federal government feels it’s important to have a resilient financial system that may maintain such shocks. Signing up for the latest Indo-Pacific Economic Framework for Prosperity (IPEF) is one such instance of the federal government’s intention to clarify its aim of changing into the subsequent tech hub,” added Joseph.

Moving ahead, India’s handset manufacturing is anticipated to develop by 4 per cent YoY in 2022, the report mentioned. 

“Also, the rising native worth addition will drive the thought of “Aatmanirbhar Bharat”,” the report additional added.