Big C ropes in Mahesh Babu as brand ambassador

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Big C, a digital devices and equipment retail chain, has appointed movie actor Mahesh Babu as its brand ambassador. The agency plans to develop its presence by doubling its community to 500 shops from the current 250 shops in the subsequent two years.

The agency is investing about ₹125 crore on the growth plan. “Each of the shop would require an funding of ₹50 lakh on a median. We are current in Andhra Pradesh, Telangana and Tamil Nadu. We need to develop the shop community to Karnataka in the subsequent few months,” Balu Chowdhary, Managing Director of Big C, stated.

The 19-year-old firm registered a turnover of ₹1,000 crore in the pre-pandemic yr. “We are hoping to register a turnover of ₹1,000-1,100 crore this monetary yr as gross sales resumed after the pandemic,” he stated.

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