Apple Inc is chopping production of the iPhone 14 Plus inside weeks of beginning shipments because it re-evaluates demand for the mid-range mannequin, the Information reported on Tuesday, citing two individuals concerned within the firm’s provide chain.
The Cupertino, California-based firm advised at the very least one producer in China to right away halt production of iPhone 14 Plus elements, in line with the report.
The transfer comes at a time when the worldwide smartphone market has been softening, shrinking 9 per cent within the third quarter in contrast with the identical interval a yr earlier, in line with estimates from information analysis agency Canalys, which expects weak demand over the following six to 9 months.
Apple didn’t instantly reply to a Reuters request for remark.
The iPhone 14 Plus, half of a brand new line-up introduced on September 7, is positioned as a less expensive different to its costlier iPhone Pro fashions and began being shipped to clients on October 7.
Last month, Apple dropped its plan to extend production of the brand new iPhone fashions as an anticipated surge in demand did not materialise, in line with a Bloomberg News report.