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Transforming Fintech Through Human-Centric Design with a focus on inclusive design

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Transforming Fintech Through Human-Centric Design with a focus on inclusive design
Tina N. Gada

In the rapidly advancing tech landscape, humanizing technology is crucial. As our lives become increasingly reliant on tech, simplifying its complexity is essential for universal accessibility. While technology has transformative potential, its adoption hinges on user-friendly interactions. Innovators prioritizing human-centric design fare better in the industry, recognizing that user ease is key to successful integration and acceptance of tech products and services. Individuals like Tina N. Gada shine as beacons of progress, proving that technology can indeed be humanized through thoughtful User Experience (UX) design… As a Senior User Experience (UX) Designer with Vanguard Group, Tina’s journey from a humble beginning in Mumbai, India, to the top of her field in the United States, is a testament to her resilience, talent, and commitment to inclusivity.

With an extensive background of over seven years in Fintech UX Design, Tina excels in creating tailor-made digital experiences to help individuals achieve their financial goals. Her prowess lies in the fusion of strategic business acumen, a profound understanding of human psychology, and an unwavering commitment to excellence. Tina’s distinctive ability to optimize financial service adoption rates sets her apart, as she prioritizes trust-building, simplifying interactions, and ensuring inclusivity and accessibility in her designs. She mirrored her persistence and inspiration by Self-funding her Master’s in Human-Computer Interaction at SUNY Oswego.

A Trailblazer in the Industry

Tina’s professional journey spans over seven years in the Fintech industry, where she has honed her skills in UI and UX design. Holding a Master’s degree in Human-Computer Interaction and being the first-generation Woman in IT and in the USA, Tina brings a unique perspective to her work. Her distinctive blend of strategic business acumen, an understanding of human psychology, and a passion for excellence set her apart in the competitive world of design.

Recognized Excellence

Tina is launching her project called “Tribe” which is a mental health application for the LGBTQ+ community in South Asian countries with a mission to spread awareness, give help, and support groups to individuals to help identify their sexuality as well as get expert help. She has won 7 Silver awards for this project from institutes like Davey, the International Awards Associate (IAA) London & Golden Pinnacle award from the IAF team.

Tina’s impact on the industry is not only evident in her extensive portfolio but has also been recognized on a global scale. Being featured on the New York Times Square Billboards as the Top 1% UX Design Mentor on topmate.io is a testament to her influence and expertise. Tina has mentored more than 250 UX Designers thus far.

Crafting Personalized Experiences

Tina’s core philosophy revolves around making financial services more intuitive, accessible, and inclusive. This is exemplified in her work with Citi, where she led initiatives to enable transgender and non-binary individuals to update their preferred names, setting a trend for diversity in FinTech. This progressive move not only increased customer satisfaction by 30% but also set a precedent for other financial institutions to prioritize the unique needs of diverse populations.

Impactful Redesigns and Innovations

Tina’s portfolio is filled with impactful redesigns and innovations. Notably, her work on Citi’s Certificate of Deposit (CD) experience addressed various customer pain points, streamlining processes, simplifying navigation, and enhancing transparency. This transformation significantly boosted customer engagement and positioned Citi as a leader in delivering exceptional banking experiences.

Her expertise also extends to transforming OTO Capital’s software platform, resulting in a 30% increase in user adoption and significant reductions in user errors and support requests. Tina’s strategic thinking, user-centric approach, and commitment to excellence are evident in every project she undertakes.

Bridging Technology and Humanity

Tina’s approach to UX design goes beyond creating visually appealing interfaces. She believes in designing for people at the heart of it all. Her work at Vanguard involves strategizing design solutions for investment features, such as Tax Loss Harvesting and ESG portfolios, aiming to facilitate hassle-free and productive customer engagement.

Mentorship and Recognition

Tina’s influence extends beyond her design work. Industry experts recognize her as a true visionary, and her simplicity and elegance have earned her admiration from peers. Invitations to mentor and judge at prestigious design events underscore her reputation as an expert in UX design. Tina’s commitment to nurturing talent is evident in her role as a mentor, where she actively supports newbies in the industry, featuring in the top 10% of mentors on ADPlist with 250+ mentees.

A Visionary Impact

In the world of UX design, Tina Gada stands out not just for her technical expertise but for her visionary impact on the industry. Her relentless pursuit of excellence, commitment to diversity and inclusion, and passion for mentoring the next generation of designers make her a trailblazer in humanizing technology through innovative UI design.

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