Apple is the second largest smartphone brand after Samsung, Samsung guidelines the world of smartphones with greater than 20% market share adopted by Apple as 2nd and Xiaomi as 3rd.
Apple enthusiast and analyst Ming-Chi Kuo, an analyst with TF International securities has at all times been excellent together with his predictions on Apple’s cargo numbers. According to Ming-Chi Kuo Apple has set an aggressive goal of 220-225 million smartphones in 2023 whereas Samsung owing to chips scarcity has a conservative goal of below 220 million smartphones. As per Ming-Chi Kuo, Apple is targeting on for 250 million iPhone shipments, which will make Apple the world’s largest smartphone brand.
Kuo says “If Apple retains the 2H24 iPhone orders unchanged, then the iPhone shipments are anticipated to achieve 220–225 million models in 2023, surpassing Samsung because the largest smartphone brand. This shipment rating has a long-term constructive influence on Apple’s ecosystem”.
In Q1 of 2023 Apple had a market share of 21% and Samsung led with 22%. However, in Q2 Apple had a share of 17% while Samsung had 20%.
With Apple scheduled to launch iPhone 15 vary on September 12th 2023 with changes to present iPhone 14 line-up, Apple has set a really aggressive goal and will surpass Samsung in 2023 because the world’s largest smartphone brand.