~ PVR NEST launches its ‘Let’s Start Doing Good’ with Bachpan Manao Badhte Jao ~
National, November 13, 2023: EkStep Foundation has partnered with PVR NEST’s ‘Let’s Start Doing Good initiative’ beneath the ‘Bachpan Manao Badhte Jao’ mission to showcase the ‘Bachpan Manao’ brief movie as a public service message in over 1000 screens of PVR INOX theatres throughout the nation. The movie made by Prakash Varma of Nirvana Films will run on PVR INOX screens from November 17 – November 30.
As a part of the initiative, the mission is to launch a brief movie for the primary time on the Big Screen that encapsulates the straightforward but profound joys of childhood, the moments the place youngsters study and develop finest. This heartwarming movie goals to encourage viewers to “Celebrate Childhood, Keep Growing” and opens their hearts and minds to the magic of the early and foundational years of each baby. This unified effort goals to encourage caring adults particularly dad and mom and academics to see the holistic development of each baby and perceive the window of alternative these early years current whereas recognizing the significance of the facility of exploration and play to guarantee a robust basis for each baby.
Deepika Mogilishetty, Chief of Policy and Partnerships at EkStep Foundation – Bachpan Manao says,
“The movie is a name to each caring grownup – mom, father, trainer, preschool educator, Anganwadi trainer, and anybody who engages with youngsters up to the age of 8 to acknowledge the abundance of childhood and the alternatives it inherently gives. With easy actions and a spotlight, we are able to as a society guarantee the very best basis for the way forward for each baby in India. Partnering with PVR NEST provides the mission wings because it travels to cinemas and into the hearts and minds of individuals, and so they have generously linked it to the Let’s Start Doing Good initiative in PVR INOX screens throughout the nation. For everybody studying this and going to the cinemas, we are saying carry and unfold the message – Bachpan Manao Badhte Jao.”
The ‘Bachpan Manao, Badhte Jao’ mission is a collaborative effort of over 80 organizations recognizing that youngsters study by way of PLAY, residing moments are studying moments, youngsters want holistic improvement and youngsters want to be given ‘Seekne Ki Aazadi’. Scientifically, it’s recognized that the mind’s plasticity is strongest in the course of the first 8 years and over 85% of a person’s mind improvement happens by the age of 6.
Rohini Nilekani, Co-founder, of EkStep Foundation, shared her imaginative and prescient for the initiative, stating, “Bachpan Manao, Badthe Jao’ is a societal mission to nurture the training journey of India’s youngsters by celebrating childhood itself, which is the best trainer of all. The youngest residents of our nation are the long run. Every yr, about 25 million youngsters are born in India, and yearly now we have the chance to be sure that each technology of youngsters is studying. Come, let’s all assist to democratize the enjoyment of studying.”
‘SDG (Start Doing Good)’ represents a collaborative effort between PVR INOX and communities, aimed toward fostering dialogue, action-oriented initiatives, and conferences centered across the 17 Sustainable Development Goals (SDGs). This marketing campaign forges partnerships with organizations devoted to long-term commitments towards these international targets. PVR NEST, the CSR arm of PVR INOX Limited with its perception in reworking the lives of youngsters in danger has joined this mission by screening the Bachpan Manao launch movie in PVR INOX theatres throughout the nation as a part of their “Let’s Start Doing Good’ initiative. PVR NEST invitations everybody to elevate the extent of dialog for the sake of our youngest.
Commenting on the event, Deepa Menon, Founder Head, PVR NEST mentioned, “The launch of “Bachpan Manao, Badhte Jao” marks a major milestone in advancing early childhood improvement and the foundational stage in India. EkStep Foundation, co-founded by Nandan Nilekani, Rohini Nilekani, and Shankar Maruwada is incubating the rising community of 80+ organizations which might be aligned to fixing for the expansion, well-being, and improvement of India’s youngest. PVR NEST helps the creation of protected city public areas for kids and girls and is comfortable to collaborate with EkStep Foundation in realizing each baby’s elementary proper to holistic development. It helps reinforce the message in cinema, a robust medium, not just for leisure but additionally for reflecting and influencing society. ‘Bachpan Manao, Badhte Jao’ assortment (a time period derived from collaboration and motion) is dedicated to forging partnerships that drive, maintain, and scale actions for lasting inter-generational impression”.
Adding additional, Shankar Maruwada, Co-Founder and CEO of EkStep Foundation mentioned, “This mission urges us to relook on the approach we strategy early childhood in at present’s world. It invitations us to perceive, worth, and rejoice the abundance inside and round every baby. Our position is to be a catalyst for this mission in order that it may develop additional, carried proudly on the shoulders of all collectors.”