WOW Skin Science, India’s main magnificence and wellness model, is witnessing double digit progress, fuelled by their Innovation Lab and a digital first, strategic omni-channel method. Driven by sturdy offline gross sales in 40,000 retail touchpoints, the corporate’s revenues reached INR 320 Cr in FY 23. WOW goals to achieve the 1000 Cr income mark by the top of FY26, and their numerous vary of Natural, Activated Natural and various merchandise is a key consider its success in worldwide and nationwide markets.
Innovation is among the main driving forces behind the expansion of WOW. As an organization on the forefront of reimagining skincare, WOW Skin Science continues to take a position closely in growing their in-house formulations on the WOW Innovation Lab. This focus has led to vigorous progress, resulting in a five-fold enhance in contribution of innovation to the highest line. WOW has advanced into a whole personal-care model, additionally involving skincare, haircare, dietary supplements and wellness.
In a case of pattern reversal, WOW Skin Science is a homegrown Indian model that has forayed into international markets and constructed a loyal buyer base with its array of revolutionary and different product choices. As one of many first Indian manufacturers in private care to be in Walmart, WOW can be partnerships with extra key retailers within the US like Target, CVS and Walgreens.
Overall, the corporate is predicted to submit a double-digit progress determine in FY24 with a considerably improved bottom-line, with a double-digit Gross Margin enhance, in addition to streamlining of promoting consistent with its quickly altering channel combine with an rising share of offline channels.
Manish Chowdhary, Co-founder of WOW Skin Science, is optimistic in regards to the model changing into a family identify each in India and overseas, “As a model, we’ve advanced over time with respect to the wants of our shopper base. The worldwide markets are additionally responding positively to our vary of merchandise. There is a heightened sense of personalisation among the many self-care neighborhood, and with WOW’s distinctive Activated Naturals, we imagine we may be the model everybody seems as much as.”
WOW Skin Science now has a totally staffed management workforce with deep area expertise, and a wholesome combine of enormous group and startup expertise. This has been set in place by means of FY23-FY24 and positions the corporate effectively in transitioning from a founder-driven early stage setup to an organization with a extra decentralized construction which is crucial to its subsequent section of progress. This has been a key enabler in its progress comparable to scaling up in offline, driving greater share of improvements, growing new information & analytics capabilities, amongst others.
About Body Cupid Pvt. Ltd.
Body Cupid Pvt. Ltd. is a magnificence, private care and wellness firm with revolutionary and efficacious merchandise for aspiring younger India. Sold throughout General Trade, Modern Trade, Ecommerce and D2C platforms, the corporate’s merchandise can be found throughout the nation leveraging its deep innovation and manufacturing capabilities in addition to sturdy gross sales & logistics community. It’s main ranges in skincare, haircare in addition to well being & wellness are rated extremely on marketplaces like Amazon and Flipkart amongst many others, with bestsellers in a number of classes. The firm has 4 manufacturers – WOW Skin Science, WOW Life Science, Body Cupid and Nature Derma and has over 500 merchandise throughout magnificence, private care & well being classes.