~ The newly dropped SS’23 collection of MTV X Point Cove Collection features bright and playful colours embodying the spirit of MTV ~
~ Launches SKUs across Reliance Trends, Trends Junior stores and Ajio.com with key categories in apparel, for kids aged 3-14 ~
~ The officially licensed SS’23 collection will be available at starting price of Rs. 299 across metro cities at over 500 stores ~
18 July 2023; Mumbai, India: Viacom18 Consumer Products, the consumer merchandising and licensing arm of Viacom18, collaborates with Point Cove, California Clothing Company to introduce a playful range of apparel for kids aged 3-14 years.
This partnership marks a significant milestone, as MTV extends its iconic franchise into the kids’ portfolio for the very first time in India. Offering a collection that features bright and playful colours embodying the spirit of MTV, the officially licensed SS’23 collection will be available at a starting price of Rs. 299 on Ajio.com and at over 500 Reliance Retail stores, including Trends and Trends Junior.
MTV X Point Cove Collection
With the theme revolving around ‘Play, Pause, Rewind’, the collection brings together MTV’s quirky imagery, bold graphics, and vibrant colours with Point Cove’s commitment to quality, comfort and impeccable craftsmanship to life.
Speaking on the launch of the MTV x Point Cove Kids collection, Sachin Puntambekar, Business Head, Consumer Products, Viacom18, said, “We are delighted to partner with Point Cove and introduce MTV’s first-ever kids’ collection in India. This MTV X Point Cove Collection collaboration allows us to extend the magic of MTV to a younger generation. Together with Point Cove, we aim to give fans an exciting range of products that encapsulate the essence of MTV and express their fandom.”
Nitin Sehgal, Senior Vice President & Chief Merchandising Officer at Reliance Retail, Fashion & Lifestyle, said, “We are happy to launch our licensed collaboration range, MTV X POINT COVE. This enhances our licensing partnership with Viacom 18 with a purpose to bring a differentiated assortment to customers. This curated and collaborated special edition is playful, vibrant and offers more than one reason to cheer for our fashion seeking young audience.”
About Viacom18 Consumer Products:
Viacom18 Consumer Products is a significant player in an evolving licensing and merchandising business with a diverse portfolio. By creating exciting and engaging products, and now further expanding in the experiential space, we aim to bring alive our brands and characters to our fans. Through various associations, Viacom18 has cut beyond the conventional L & M categories, providing a slice of its brands to the consumers. Our mission is to create a unique brand experience across ages by bringing Viacom18’s most favoured brands like MTV, Roadies, South Park, COLORS, Nickelodeon, in addition to a growing portfolio of acquired third party brands such as Peppa Pig, SpongeBob SquarePants, PAW Patrol, PJ Masks and Ben and Holly – to name a few, to life through innovative and exciting merchandise. At Viacom18 Consumer Products, we aim to continuously create enchanting products to reach out to infants, kids, tweens, teens and young adults by being a part of their everyday lives.