9th November 2023, Mumbai, India: One of the coolest issues about kids is their eagerness to ask countless questions and generally none in any respect. In an endeavor to have fun and nurture this curiosity, Nickelodeon, India’s most cherished kids’ leisure franchise, has launched its Children’s Day marketing campaign #HappyKidding, encouraging little ones to discover, study, and perceive the world round them and most significantly have enjoyable alongside the approach in their very own distinctive approach.
Designed with the nation’s most cherished Nicktoons, #HappyKidding brings to life an exhilarating marketing campaign that embodies the essence of childhood, the place curiosity is aware of no bounds, questions are welcomed, and every single day is an journey. In alignment with Nickelodeon’s model ethos, the marketing campaign aptly captures the magic of being a child. As a part of this marketing campaign, Nickelodeon teamed up with the Delhi Metro Rail Corporation (DMRC) to supply younger viewers unforgettable experiences that completely resonate with the spirit of #HappyKidding. In partnership with DMRC, #HappyKidding engaged younger viewers in an interactive session that targeted on answering on the side of difficult questions that kids typically ponder, whereas additionally taking them on a tour of the Metro Museum. That’s not all! The beloved Nicktoons, alongside with a gaggle of spirited kids, will make an thrilling cease at SRCC Hospital the place they find out about the workings of a hospital, ask questions, and maybe even share a couple of of their very own insights with the medical doctors.
Speaking on nurturing kids, Sonali Bhattacharya, Head of Marketing, Kids Entertainment Cluster, Viacom18, stated, “At Nickelodeon, it has all the time been our endeavor to have interaction and deepen our join with the kids past the tv screens. It is with this intention that we proceed to ship campaigns that foster creativity and empower kids to discover and study issues in distinctive methods. #HappyKidding is a testomony to our dedication to nurturing and celebrating the essence of childhood. We hope to encourage kids and their households to cherish each second of their journey, embracing the pleasure, and curiosity that comes with being a child.”
Dr. Vikas Kumar, Managing Director of DMRC, expressed his enthusiasm for this collaboration, stating, “We deeply admire the partnership with Nickelodeon in making Children’s Day additional particular for these younger minds. We hope that this expertise ignites their goals and motivates them to pursue their aspirations with dedication and arduous work. The Delhi Metro household is proud to have been part of this excellent initiative.”
The Children’s Day marketing campaign will probably be prominently promoted on social media platforms, together with Facebook, Instagram, and YouTube, whereas additionally that includes influencer engagements, and workplace interactivities, spreading the message of #HappyKidding.