MUMBAI — October 18, 2023— Prime Video, India’s most cherished leisure vacation spot, efficiently carried out a extremely insightful masterclass on Creating Period Dramas for New Age Audiences at the Satyajit Ray Film & Television Institute (SRFTI), Kolkata. This is Prime Video’s second masterclass, following the maiden version at FTII, Pune, and is a testomony to Prime Video’s dedication to strengthening India’s inventive economic system as outlined in the Letter of Engagement (LoE) inked earlier this yr between Amazon India and the Ministry of Information and Broadcasting (MIB). Graced by Shri Vikram Sahay, Joint Secretary, MIB, this masterclass featured award-winning filmmaker Vikramaditya Motwane and the extremely versatile actor Sidhant Gupta, each representing the much-loved Amazon Originals sequence Jubilee, in addition to Nikhil Madhok, Head of Hindi Originals, Prime Video, India.
Building on the world success of Amazon Original Series Jubilee, this masterclass explored the artwork of making excellent interval dramas reminiscent of this acclaimed sequence. Panelists offered insights into the inventive course of behind conceptualizing historic narratives that resonate with modern audiences. The session underscored streaming’s transformative position in storytelling and filmmaking, providing various alternatives for inventive and technical expertise to experiment with varied codecs, themes, and genres.
Shri Vikram Sahay, Joint Secretary, MIB, mentioned, “Incorporating the essence of our wealthy previous and the legacy of our tradition into modern storytelling not solely enriches India’s delicate energy internationally but additionally offers a platform for the expertise of tomorrow to take it even additional. Shows like Jubilee converse volumes about our expertise – not simply the stars you see on- display screen, however even these behind the digital camera, the administrators, scriptwriters, musicians, and singers. By embracing our heritage and presenting it in a contemporary context, we’re crafting narratives that resonate with world audiences whereas nurturing the inventive minds that can form the way forward for our leisure business. This has been the collective imaginative and prescient and endeavor of Amazon India and MIB becoming a member of arms to allow inventive ecosystems in India.”
The collaboration between Amazon and MIB seeks to determine channels for nurturing inventive expertise in India, improve the capabilities of prestigious movie and tv establishments, and exhibit ‘Made in India’ inventive content material on a worldwide scale.
“It’s very important for Prime Video to host these masterclasses and put money into India’s inventive expertise as a result of we imagine in the energy of tales to encourage, educate, and entertain.” mentioned Nikhil Madhok, head of Hindi Originals, Prime Video. “By offering a platform for rising expertise and seasoned business professionals to come back collectively, we aren’t simply enriching the inventive panorama but additionally fostering an surroundings the place innovation and originality can thrive. Our dedication to such initiatives aligns with our mission to create distinctive content material that resonates with various audiences globally, and these masterclasses are a testomony to that imaginative and prescient.”
Vikramaditya Motwane, Creator and Director of the Amazon Original sequence Jubilee, shared his perspective on writing multi-genre tales, “In case of Jubilee, it was a aware choice to merge the interval drama with a homicide thriller. Murder thriller as a style has at all times been in style, it’s certainly one of my favourites. And I imagine that if the story and characters resonate with the viewers, the viewers will get invested in what occurs subsequent – then episodic cliffhangers will get them to click on on the subsequent episode and encourage them to maintain watching.”
Sidhant Gupta, who garnered immense recognition after his position in Jubilee as Jay Khanna, talked about the want for analysis to construct a personality in a interval drama, “Research is every part in a interval drama. I led with curiosity and duty which made me really feel secure and saved the enjoyable alive. Start slowly, begin with small questions and the large questions will discover us. It’s residing the dream and the course of calls for some heavy lifting. Playing a personality is an infinite discovering, I can solely ever really feel ready sufficient to have the ability to give up. I imagine it’s okay to ask as many questions as you need whereas researching – by the time we attain the set, we don’t really feel dependent – which is an pointless burden on the director.”
Prime Video shall be internet hosting further masterclasses as a part of its Letter of Engagement with MIB, at main movie establishments throughout the nation in the coming months.