23rd October, 2023: Kolkata, India:
Celebrated as one of the vital vibrant and spectacular festivals within the nation, Durga Puja affords a singular alternative for manufacturers to attach with shoppers. In an endeavor to raise the Durga Pujo fervor, Eveready Lighting, the fastest-growing enterprise class of Eveready Industries India Limited (EIIL), celebrates the festive spirit with an array of modern marketing activations throughout pandals in Kolkata by enhancing the enjoyment of this season with its signature lighting merchandise at varied puja pandals, providing an illuminating expertise like by no means earlier than.
Setting the stage for a radiant Durga Puja, Eveready Lighting showcases its newest groundbreaking product, Eveready Instacharge Bulb on the bustling streets of Kolkata by means of modern marketing actions. In a bid to captivate the shoppers and interact the younger and previous alike, Eveready Lighting has initiated a sequence of modern marketing activations throughout pandals reminiscent of Golf Green Sarbojonin, Airport City Phase 2, Aikatan Club, Alipore 78 Pally, Tala Prattyay, Barrackpore Shiv Mandir Sarbojanin, and Dumdum Park Bharat Chajra Club to call a couple of. Designed to advertise Eveready’s Instacharge bulb class, the ‘human balloon exercise’, on the Golf Green Puja, was one exercise that garnered an awesome response, particularly from youngsters, thus highlighting the model’s dedication to delivering lighting options that aren’t solely dependable but in addition enjoyable.
Additionally, Eveready Lighting’s lookwalker actions even have been lighting up key market areas in Kolkata, together with Gariahat and New Market, and outstanding malls reminiscent of City Center, Southcity, Acropolis, and Quest. These participating actions, alongside with leaflet distribution, have additional amplified the model’s modern lighting section. In addition to this, the model additionally had an enormous drop-down with a LED part, the place a fascinating 20-second TV advert is operating, making certain that Eveready stays within the highlight.
In addition to this, the introduction of selfie zones at varied areas not solely brightened up the festive spirit but in addition captivated the viewers’s consideration, reinforcing Eveready’s dedication to creating the model synonymous with high quality and brilliance.
Eveready Lighting Marketing
Speaking on the modern marketing activations, Mr. Mohit Sharma, Senior Vice President & Business Unit Head – Lighting & Electricals, mentioned, “At Eveready Lighting, we consistently try to interact with our clients in modern and thrilling methods. Our dedication to offering superior high quality merchandise aligns completely with the joyous spirit of Durga Puja. We imagine in making moments particular, and this Puja, we’re proud to be part of the celebrations that mild up Kolkata. Our aim is to deliver our model nearer to the hearts of individuals and brighten their festive season.”
Experience the magic of Durga Puja pageant with Eveready!