D2C startup A47.in raises undisclosed funding by strategic investor Aditya Pittie
3 min readThe funding will be utilized to fuel the growth of the ‘India only’ brand, to expand into new categories, launch stores & reach consumers across the country.
National,2nd April 2024: Just over 2 years old, the D2C brand A47.in, has raised funding of an undisclosed amount from Aditya Pittie. The company will utilize the capital for ramping up, expanding into new categories, collaborations, physical retail & marketing. The investment marks a significant milestone for A47, positioning it for accelerated growth and outreach. A47 celebrates India & its remarkable achievements and institutions through official merchandise.
A47.in Marketing
Owned by India’s leading brand licensing and IP management company, Black White Orange, A47.in was bootstrapped for the initial 2.5 years after having launched with ISRO (Indian Space Research Organization) on August 15th, 2021. The company then also collaborated with the different units of the Indian Armed Forces like The Indian Infantry, LCA Tejas, Flying Instructors School, and more recently with the aerial action film ‘Fighter’ to pay a tribute to our heroes in the skies.
Says Bhavik Vora, Founder & CEO at A47, “A47 is more than just a brand for us; it is a passion that celebrates the essence of India. Aditya believed in our vision & his support will empower us to reach new heights and continue our mission to build the biggest India-centric pop culture brand. I also feel that with the current positive sentiment and a growing sense of pride in national identity, A47 stands at the forefront of fostering love for India’s own.”
Adds Aditya Pittie, “For me personally, investing in A47 goes beyond just finances… it’s a strategic partnership to champion India’s story through innovative & beautifully designed merchandise. The contagious passion of the A47 team resonates deeply with my own, as we collaborate to create experiences celebrating India’s heritage, fostering pride and connecting with our audience. I am sure we are on the path of building something amazing.”
The funding from Mr. Pittie, reflects a shared vision for the brand’s potential in India and globally as well, contributing to the international narrative of India’s achievements & cultural richness. A47’s current product portfolio includes t-shirts, hoodies, sweatshirts, posters, mugs, diecast scale models, caps & badges among others – all officially approved by the remarkable Indian institutions that the brand celebrates. The designs are created in-house after careful research and in-depth study, with the motto being ‘Celebrating India, One Cool Story At A Time’.
About A47.in:
A Black White Orange brand, A47.in, where we celebrate India’s rich cultural heritage and remarkable achievements, one cool story at a time. From the awe-inspiring achievements of the Indian Space Research Organization (ISRO) to the bravery and dedication of the Indian Armed Forces, we’re proud to showcase the pillars of Indian pop culture that have inspired generations. And let’s not forget the Constitution of India, the backbone of our democracy, which continues to shape our nation’s future. Join us on this journey of exploration and discovery as we delve into the fascinating stories that define India.
For more information: diksha@blackwhiteorange.in
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