Andhra Pradesh to play a significant role in Magniflex India’s Expansion Plan

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Vijayawada, January 07, 2024: Magniflex India (Made in Italy), Europe’s main mattress model, with a wealthy heritage spanning 62 years and Italian roots, anticipates substantial development in the dynamic state of Andhra Pradesh. Historically acknowledged for its affluence, the state has witnessed luxurious manufacturers establishing their expertise facilities in Vijayawada. There is a rise in demand for high quality sleep-related merchandise post-COVID-19. This development has led to elevated investments in luxurious mattresses and a dedication to a holistic way of life. Notably, the upscale mattress trade, exemplified by Italian model Magniflex India, has seen a exceptional 40% year-on-year (YoY) development with annual income exceeding ₹21 Crore. To bolster its presence, Magniflex India has now launched the Ergo Tre Electric Bed and rolled out the Magniflex Investment Plan (MIP) for patrons nationwide.

Commenting on Vijayawada’s market development, Mr. Anand Nichani, Managing Director of Magniflex India mentioned, “The luxurious market in Vijayawada is exceptionally buoyant, with a noticeable shift in client desire towards high-quality and premium merchandise with well being advantages. This shift is pushed by the rising buying energy of the folks. In Andhra Pradesh, we achieved 28% development in 2023, and we count on this to develop by over 30% in 2024-25. Our market enlargement technique targets rising areas like Rajahmundry, Nellore, and Tirupati by March 2024, adopted by potential areas like Vizag, Vijayawada, and Nellore. Recognizing the rising curiosity in premium mattresses among the many youthful technology, we’re increasing our presence in the state.”

In the present client panorama, well being is a precedence in buying choices. With this in thoughts, Magniflex India launched the Ergo Tre Electric Bed, a luxurious and practical product managed by a handheld distant, and that includes ergonomic plates for tailor-made physique help. This permits customers to elevate their heads and ft, which in flip helps scale back the strain on the backbone. It additionally addresses points akin to again ache, loud night breathing, acid reflux disease, sleep apnea, varicose veins, and swollen ft.

To meet the rising demand for high quality mattresses in the state, Magniflex India has launched the Magniflex Investment Plan (MIP), providing Equated Monthly Instalment (EMI) schemes beginning at ₹3,535 monthly throughout all its merchandise, emphasizing the significance of investing in a high quality mattress and revel in higher well being.

Today, Magniflex India has a community of six franchises — 4 in Bengaluru, one in Ahmedabad, and one other in Gurugram — and an in depth dealership community by way of round 89 shops throughout India.

Magniflex is dedicated to driving development, fostering innovation, and making certain buyer satisfaction in South India’s dynamic panorama. The folks of Andhra Pradesh, traditionally inclined in direction of opulent residing, are exhibiting a rising curiosity in monetary investments for consolation and luxurious.


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