AlUla Unveils Groundbreaking Global Campaign – Forever Revitalising…

The historical oasis metropolis within the northwest of Saudi Arabia, is about to embark on an thrilling journey with the milestone launch of its inaugural world model marketing campaign, Forever Revitalising.

Launching on 29 February 2024, the Forever Revitalising marketing campaign encapsulates the essence of AlUla, presenting a refreshing and genuine perspective crafted to captivate travellers worldwide. With the ambition to be greater than a conventional vacation spot advertising marketing campaign, the data-driven endeavour debuts throughout 9 core world supply markets in six languages, and shall be built-in throughout a number of channels.

Signature occasions concentrating on journey commerce and media companions in 5 main worldwide cities -: Dubai, London, New York, Paris, Shanghai, and Mumbai, will kick begin the marketing campaign and inform a fascinating story.

Phillip Jones, Chief Tourism Officer at Royal Commission for AlUla (RCU), added, “In only a few years, AlUla has established itself as a vacation spot on the worldwide traveller’s want checklist. However, Forever Revitalising marks the subsequent chapter on this ever-evolving journey. Through this marketing campaign, we are able to open up the dialogue even additional on a world stage and talk the complete depth of AlUla’s attraction, attributes and ambition. The greatest is but to come back, and we prolong an open invitation for all to be a part of this extraordinary journey.”

Melanie de Souza, Executive Director, Destination Marketing at RCU, commented, “Forever Revitalising shouldn’t be solely about driving world consciousness of a vacation spot that until not too long ago was comparatively unknown to most travellers, however additionally it is about speaking the breadth and depth of the programmes and initiatives designed to create a greater future for all those that reside, work and go to our historical oasis.”

“We hope that the movie and inventive belongings do justice to a very distinctive vacation spot, capturing the essence of AlUla throughout our wealthy heritage, vibrant arts and tradition, breath-taking pure magnificence, thrilling adventures, and rejuvenating wellness experiences. This marketing campaign we hope is not going to solely resonate with travellers but in addition help and interact our journey companions who’re essential to curating the unparalleled experiences of our evolving tourism panorama.”

With an emphasis on renewal and transformation, Forever Revitalising aligns with AlUla’s imaginative and prescient of turning into a vacation spot that’s not solely traditionally wealthy however eternally related. With this world marketing campaign, AlUla presents a revitalised cultural promise, inviting discerning vacationers and companions to emotionally interact and be vested in its distinctive and evolving narrative.

Forever Revitalising encapsulates and delivers exactly what in the present day’s globetrotters search: genuine and significant experiences, and an acknowledgment that area of interest is the brand new journey norm, alongside the rising development of eco-friendly and culturally-conscious journey decisions.

This strategy is firmly anchored within the AlUla Sustainability Charter, which exemplifies the vacation spot’s dedication to integrating financial prosperity with the preservation of its pure and cultural heritage. This is greatest demonstrated by a growth strategy that centres on the well-being and pursuits of the individuals of AlUla. As town evolves as a vacation spot, it does so in a way that’s each sustainable and enriching for its residents, with targets to create 38,000 new jobs, contribute SAR 120 billion (USD 32 billion) to the Kingdom’s GDP, and improve the inhabitants to 130,000 by 2035.

Renowned French cinematographer Bruno Aveillan’s fascinating movie, Forever Revitalising takes the type of a two-minute thirty-second hero movie, including a cinematic contact like no different. Following his distinctive work on AlUla’s home model marketing campaign movie in 2021, Bruno returns to town with a contemporary perspective, aiming to supply viewers with an emotive masterpiece that meticulously highlights AlUla’s essence and its promise throughout its core vacation spot pillars: historical past & heritage, arts & tradition, nature, journey, and wellness.

This movie, obtainable in numerous lengths and provided in a number of languages, serves because the car that introduces Forever Revitalising to the worldwide viewers. It goes past mere visible storytelling and vacation spot advertising, conjuring an emotional response from its viewers whereas capturing the elusive essence of AlUla.

Bruno Aveillan commented, “Every nook of AlUla is a wellspring of inspiration, and this essence is vividly captured within the hero movie of the Forever Revitalising’ marketing campaign. It’s infused with the enduring spirit of creativity and keenness that programs via AlUla and its individuals, reflecting a legacy handed down from technology to technology. This legacy guarantees to proceed thriving within the forthcoming chapters of AlUla’s journey. Crafting this movie was an enriching expertise, not solely as a result of it allowed me to witness a number of the world’s most breath-taking landmarks and areas, but in addition as a result of it provided me an unlimited canvas to discover the depths of my very own creativity—a profound and enduring reward that AlUla bestows upon everybody who walks upon her historic sands and experiences the sheltered embrace of her oasis.”

The marketing campaign additionally features a assortment of Brand Pillar Films, providing shorter but fascinating destination-focused movies that showcase the wealthy tapestry of experiences that AlUla has to supply. These Pillar Films, obtainable in 12 totally different edits, every lasting six seconds and introduced in numerous languages, forged a highlight on iconic AlUla locations equivalent to Hegra, Jabal Ikmah, AlUla Oasis, AlUla Old Town, Sharaan Nature Reserve, and Elephant Rock, and quite a lot of sights together with balloon adventures, luxurious hospitality, native artistry and craftsmanship, and the colourful meals and beverage scene.

Forever Revitalising additionally marks the primary steps in direction of an built-in and linked omnichannel digital strategy and expertise for an enhanced buyer journey. A digital transformation for AlUla includes a new state-of-the-art e-commerce web site, cellular app and a social first technique.