New Delhi, January 24, 2023: With begin of the brand new yr, a brand new perfume from the town of Kannauj in Uttar Pradesh emerges with an unique collaboration with Michelin star and movie star Chef Vikas Khanna. “Vikas Khanna by Zighrana” will probably be made out there in India, on the market on Zighrana’s on-line platform. Impressed by the culinary arts and Indian tradition, the fragrance is known as after the movie star himself, encompasses the fragrant magic of the substances signature to his recipes.
Marking the creation of a sensory expertise, perfumes are greater than only a scent, they’re an fragrant journey representing aspirations and persona. In creating the distinctive aroma representing Vikas Khanna, Zighrana has used some beautiful and valuable substances reminiscent of Rose oil, which is each labour and resource-intensive to generate.
The brand new perfume ‘Vikas Khanna by Zighrana’ is a novel mix of spices like cloves, cardamom, nutmeg, sandalwood, jasmine, and rose which have come to outline the distinctive fragrances of India for greater than a millennia.
Talking on the launch, Swapnil Pathak Sharma, CEO, Zighrana stated, “For our unique debut perfume, we’re thrilled to have an Indian cultural hero and daring businessman like Vikas Khanna with us. It was a problem we took to create a uniquely Indian aroma that represents components of our wealthy delicacies that the Michelin Star chef represents.”
Hailing from Kannauj, the fragrance capital of India, located near the holy river Ganga, this fragrance vary is an try to seize the essence of unbelievable India. The guardian firm of Zighrana has a historical past of making fragrances since 1911, now aiming to carry forth the traditions and legacy of the household to shoppers with a nostril for all issues luxurious and India.
Talking in regards to the collaboration, Vikas Khanna quoted, “I’m tremendous proud to be launching our fragrance. It’s known as Vikas Khanna by Zighrana. This fragrance comes from Kannauj which is the fragrance capital of India and it has an extended custom lengthy historical past of how they have been making perfumes in India and I completely really feel honoured to be part of this chain of bringing this fragrance to the world. It’s a stupendous scent. It has flavours from spices and flowers and probably top-of-the-line perfumes i’ve ever smelled. So it’s including new perfume to my kitchen”
Being within the perfume trade for 111 years, Zighrana’s legacy is to make sure the model’s newest enterprise to be at par with the worldwide requirements of excellence. Zighrana perfumes are devoted to the soul of our nation and is a celebration of the engaging tradition, braveness and legacy that has been handed down from technology to technology.
The fragrance trade in India has grown to $50.85 billion in 2022. With the unique vary, Zighrana will provide xx variants to the luxe shopper.
Pricing and Availability:
The fragrance is accessible in 100ml bottle to the consumers via firm’s official web site Zighrana.com, Amazon.in, and different main on-line and offline shops throughout the nation.