“The content landscape change will be exponential and exciting through AI in the next 24 months”

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“The content landscape change will be exponential and exciting through AI in the next 24 months”
“The content landscape change will be exponential and exciting through AI in the next 24 months”

Ishan Chatterjee, MD of YouTube India says at the StartX Summit at the Centenary celebrations of The Hyderabad Public School, Begumpet

Harsha Bhogle launches ‘World is an Oyster’ Program, aimed to mentor college students through alumni help

StartX Summit Day 2: HPS Alumni Rana Daggubati, Nag Ashwin, Sathish Mummareddy Guide and Encourage Future Creators

Hyderabad, 27 December 2023: Following an achieved Day 1 of the StartX Summit, The Hyderabad Public School Begumpet hosted one other enriching day of the summit. The day featured a lineup of famend HPS alumni consultants, sharing their insights and methods for attaining success in the startup landscape. A charming session by HPS alumni Ishan Chatterjee, Rana Daggubati, and Nag Ashwin was a delight for aspiring creators. The occasion unfolded with a panel dialogue on ‘Navigating the Creator Economy – A New Era of Digital Entrepreneurship’. Mr. Ishan Chatterjee – Managing Director, YouTube India; Mr. Rahul Tamada – Cofounder & CEO, Tamada Media; Ms. Supriya Yarlagadda – CEO, Annapurna Studios; Mr. Rana Daggubati – Film Actor & Producer; Mr. Nag Ashwin – Indian Film Director & Screenwriter; Mr. Satish Mummareddy – Former Product Manager, GenAI, Meta mentioned the present tendencies in the financial landscape for entrepreneurs particularly in the digital period.

“The content landscape change will be exponential and exciting through AI in the next 24 months”

Elaborating on the evolution of content, Mr. Ishan Chatterjee – Managing Director, YouTube India mentioned, “Platforms like YouTube have democratized entry to inventive arts, now anybody can be creator. It has implications for mainstream media and current enterprise and for a creator economic system as an entire since you’ll be able to legitimately construct enterprise. Hyper-localization and the potential to entry languages and genres is evermore potential. With an enormous majority of content being consumed in quick type movies now, the content landscape will change in the next 24 months by Gen- AI. It will be an exponential and exciting change.”

Mr. Rana Daggubati – Film Actor & Producer mirrored on the altering landscape for creators, “Being a creator is all about being unique, you need to have a narrative coming deep inside from you, that is necessary to for the content to be related. Our era has seen movies disappeared with digitization. Learning and unlearning is the key, it’s good to create a cycle. Change goes to be dramatic and fast, except you might be on that cycle, it will be tough. It is what you select to chase – which ability you wish to choose. Earlier it used to be an imitation recreation. The change of thought now’s that the world is one and something that’s made right here can get picked elsewhere in no time.”

“The mainstream creators are going to be superpowers – with greater high quality content which is accessible a lot quicker, less expensive, a big set of people that can get a possibility to do this will be superpowers” mentioned Mr. Satish Mummareddy – Former Product Manager, GenAI, Meta added.

Reminiscing their recollections from college days, Mr. Nag Ashwin – Indian Film Director and screenwriter shared, “HPS helped us to prep for the actual world and we’re glad to provide again to the college”. Talking about filmmaking he added, “When I make a movie, I want to attain wider viewers fairly than confined viewers like from Bangladesh or some other international area.


“When each creator can construct an viewers set that could be very area of interest, monetization is a simple ball recreation. Short-form content is the future. Monetization is only a byproduct of the neighborhood constructed on loyalty and fixed engagement,” mentioned Mr. Rahul Tamada – Cofounder & CEO, Tamada Media.

Yet one other panel dialogue on ‘Intrapreneurship – Igniting Innovation in Established Businesses’ witnessed Mr. Vikas Jhabakh- MD, Motovault & Benelli India; Mr. Krishna Kanumari- CEO and MD – Sai Life sciences; Mr. Gautam Reddy- Co-founder, PAD built-in Communications; Mr. Anand (*24*) – Head of Oncology Business, Merck; Abhishek Somany- Owner, Somany Ceramics Limited.

Mr. Anand (*24*) – Head of Oncology Business, Merck mentioned, “Rallying the crew collectively is what HPS taught me. I attribute quite a lot of what I’m as we speak to HPS. As one among the oldest pharma firms of the world, you need to reinvent your self. It took till 2008 when the firm may construct a base and develop its companies. Organic innovation is required to beat the inertia. The political surroundings performs an enormous position and we now have the finest startup surroundings in the world.”

“India is powerful in generic manufacturing. You have to choose the finest development which you consider in. In R&D, it’s a must to make investments in expertise forward of time, incubate for lengthy time frame. We have to suppose strategically for progressive enterprise, finding out the tendencies earlier than others do. Every firm has to determine its personal consolation degree danger. HPS as a college made us all-rounders by exposing us to a various surroundings.” Mr. Krishna Kanumari- CEO and MD – Sai Life sciences added.

Mr. Vikas Jhabakh- MD, Motovault & Benelli India mentioned; “About 1.5%-1.6% household companies transcend household enterprise. It is vital to establish your area in the market earlier than the development catches in the market. If the alternative is just too apparent, you might be in all probability already late. You want to know the place the market is shifting.. You may by no means time it as nicely however be capable of reap the benefits of the tendencies. The best studying for me at HPS was that all the things is feasible in this world. There is one thing particular that has been occurring at HPS all through and the nice alumni community units us aside.”

Abhishek Somany- Owner, Somany Ceramics Limited reminisced his homecoming days by saying, “HPS will have much more alumni who will be on the world stage”. He mentioned that quite a lot of disruption is occurring in the AI entrance in ceramics. People are extra aware of buying on-line since expertise is enabling the shopper in their buy choices.”

Post the panel discussions, entrepreneurs and leaders participated in pace networking classes with startups showcased at the occasion. The younger entrepreneurs acquired to be taught from the finest in the area to trade concepts spanning entrepreneurship, content creation, healthcare, expertise, and advertising and marketing, as these classes gave them a platform to work together with international mentors at the college. An fascinating stark tank impressed Startup Pitch session was additionally held, which gave a lift to Six Alumni-led startups by permitting them to pitch in entrance of a 5-judge panel.


At the summit’s conclusion, funding was secured by three startups—Hit Wicket, Panoplia, and Iris amounting to a complete of 4.9 crores from Alumni Investors, together with main contributors like Mr. Ashish Bajaj, CEO and co-founder of eLear Solutions, and Mr. Sailesh Sigatapu, General Partner at Anthill Ventures.

Cricket commentator and alumnus Harsha Bhogle additionally inaugurated a management and grooming program for future leaders – ‘World is my Oyster‘. A panel dialogue was held on the program crafted to spice up mentorship and steering through giant scale alumni participation. Hardcore parts of the module will be board room discussions and battle administration. The panelists comprised Dr. Skand Bali, the Principal of The Hyderabad Public School, Mr. Suheim Sheikh from YCH Sports Foundation, Himanshu Tambe from ISB & SMUCEO Cosmode Consultants, and Mr. Sarat Naru, specializing in profession counseling.


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