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Star Sports Garners 28% Viewership Growth For The First 24

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Bengaluru, 23 December, 2023Star (*24*), the official broadcaster of the Pro Kabaddi League, has notched up important viewership figures constructing on a robust begin on the opening weekend, solidifying its standing because the second hottest sport within the nation. According to BARC, Star (*24*) reached an astounding 158 million viewers within the first 24 matches of the event, marking a formidable development of 20% in comparison with the earlier season. The watch time throughout this era elevated by 25% to 12.8 billion minutes in comparison with the final version. The broadcaster additionally witnessed a exceptional development of 28% in TVR in comparison with season 9, reflecting the rising curiosity and enthusiasm amongst followers for the high-octane motion that Pro Kabaddi League delivers. 

Star (*24*) Spokesperson stated, “We are thrilled to witness the overwhelming response and want to thank followers for his or her continued love for the game. Pro Kabaddi League holds a particular place within the hearts of hundreds of thousands, and the growing viewership numbers are a testomony to the league‘s recognition. The fast-paced matches and nail-biting endings have stored followers on the sting of their seats.” 

The Pro Kabaddi League has turn into a cultural phenomenon in India, showcasing the indigenous sport at its finest and offering a platform for athletes to shine on the nationwide stage. Star (*24*) Network stays dedicated to delivering unparalleled sports activities leisure, and these exceptional viewership figures show the unwavering help and fervour of the Indian viewers for Pro Kabaddi.


Mansi Praharaj

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