Embrace Tradition and Strengthen Community Bonds
Chennai, 03 November 2023: Social Beat, a pioneering digital company, launched their newest digital campaign “Amar Badi” for Fortune Foods. “Amar Badi,” which celebrates the joyous event of Durga Pujo, goals to bridge the hole between custom and innovation, embracing the essence of this cultural competition whereas reinforcing the model’s dedication to prospects’ cherished moments.
The campaign envisions drawing inspiration from Durga Pujo’s wealthy historical past and bringing communities nearer collectively. The digital campaign was launched throughout platforms and associates, partnered with ShareChat and Zee5.
The major goal of the “Amar Badi” campaign was to search out communication areas that resonated with the Bengali neighborhood and have fun Durga Pujo with love, meals, and enthusiasm all whereas deepening their reference to the Fortune Foods model. The campaign was focused at enhancing model love and creating lasting recollections throughout Durga Pujo.
Sanjay Adesara, Head of Marketing at Adani Wilmar mentioned “We wished to have fun the spirit of Durga Puja with a campaign that’s progressive and distinctive. Through the “Amar Badi” campaign, we now have tried to maintain the Durga Pujo traditions in place whereas celebrating it with a contemporary twist. The overwhelming response we acquired to the campaign reiterated our perception and dedication to being an integral a part of this tradition”.
Vikas Chawla, Co-Founder, of Social Beat: mentioned “Through the ‘Amar Badi’ campaign, we aimed to create a fusion of custom and know-how that resonated with the center of Durga Pujo. This campaign was a testomony to our dedication to celebrating cultural festivities in progressive methods. We’ve measured success not simply in numbers however within the smiles, we’ve dropped at our viewers’s faces. ‘Amar Badi’ embodies the spirit of Durga Pujo, and we’re thrilled to have shared this exceptional journey with our neighborhood.”
Panisa Shah, Director – Creative, Social Beat; mentioned “The ‘Amar Badi’ campaign was a artistic tapestry that wove the wealthy traditions of Durga Pujo with the dynamic improvements of the digital world. It was a journey of immense pleasure, as we witnessed our campaign breathe life into this beloved event. ‘Amar Badi’ showcases the very essence of Social Beat’s artistic prowess, as we proceed to craft experiences that remember custom and embrace the probabilities of know-how.”
As we proceed to uphold our custom of mixing the essence of our cultural festivities with progressive digital experiences, we purpose to make “Amar Badi” a mirrored image of the heat, love, and pleasure that Durga Pujo embodied. The campaign was greater than only a celebration; it was a testomony to the significance of embracing custom whereas welcoming innovation.
About Social Beat
Founded in 2012, Social Beat is a digital development companion, enabling manufacturers to rise to the unattainable. With a 300+ sturdy staff of digital specialists throughout Bengaluru, Mumbai, NCR, and Chennai, they’re India’s fastest-growing impartial digital advertising options firm and handle 4% of digital media funding in India. Social Beat is a Google Premier Partner, Meta Business Partner and works intently with ecosystem companions like Amazon, Hotstar, Salesforce & Linkedin. D2Scale is their centre of excellence for D2C and retail manufacturers to drive e-commerce development. Influencer.in is their creator financial system product driving discovery and real-time reporting of impactful influencer advertising campaigns. They work as prolonged development groups with main manufacturers like Bharat Matrimony, Adani Wilmar, Jaquar, Arvind Brands, Indian Terrain, Mahindra Finance, Kalpataru Group, Go Colors, JK Cement, Sundaram Mutual and with hyperscaling startups together with boAt, WOW Skin, Licious, Niyo, Gamezy, Veeba, A23 Games, Kapiva and Sukoon Health on driving innovation by means of a mixture of creativity and efficiency.