D2C Indian vogue label Rangita by Stellaro Brands has launched its newest festive marketing campaign, ‘Tum Hi Ho Rangita,’ to honor and celebrate the distinctive individuality of Indian women. The marketing campaign is a vibrant reflection of Rangita’s deep-seated dedication to celebrating the pleasure and individuality of women and the sturdy bond they share. Crafted in-house, the video showcases a bunch of numerous pals coming collectively to revel of their particular person kinds, personalities, and expressions.
The soulful anthem ‘Tum Hi Ho Rangita’ not solely pays homage to the energy of feminine friendships but additionally embodies the confident radiance that emanates from inside and the transformative energy of Indian vogue.
The marketing campaign’s genesis lies in Rangita’s celebration of women’s happiness, vibrant individuality, and their mutual help and friendship. The video encapsulates the consolation of feminine companionship, the heat of shared camaraderie, the freedom of expression, and a celebration of female magnificence. Each character in the video embodies unique qualities, and collectively, they symbolize assured women who stand by one another by life’s highs and lows.
Commenting on the marketing campaign launch, Soumyadip Chatterjee, Director – Marketing Said “Tum Hi Ho Rangita” serves as a heartfelt tribute to the bonds that join us all and the pleasure of embracing one’s individuality. We are devoted to empowering women to appear and feel assured in their very own model, all whereas making fashionable Indian vogue inexpensive for everybody.
The marketing campaign is at the moment gaining traction on numerous digital platforms similar to YouTube, Instagram, and Facebook, and music can be obtainable on Apple Music, Itunes, Gaana, Spotify, JioSaavn, Amazon Music, Wynk, and extra. Additionally, the newly launched Rangita Festive Collection might be discovered on e-commerce platforms like Amazon, AJIO, Flipkart, Myntra, Tata Cliq, and others.
The model’s advertising and marketing and promotion technique includes an intensive digital marketing campaign on platforms similar to Instagram, Facebook, and YouTube, together with collaborations with influencers. Rangita’s persona revolves round being the epitome of fashionable Indian put on for women.
The video was conceptualized and produced in-house, with inventive course and pictures by Saswata Ghosh, lyrics by Prankur Chaturvedi, vocals by Mohit Mishra, and music composed by Sunjoy Bose. The marketing campaign resonates with the perception that Indian women want to really feel desired and dignified by their vogue selections.