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Over 9 million fans participated in “We for Virat” contest as the batting wizard scored his 50th ODI 100 during World Cup

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Bangalore/(*9*) November 25, 2023: Over 9.3 million cricket fanatics nationwide actively participated in the “We For Virat” contest during the lately concluded Cricket World Cup. This contest which was organised by Glance, the world’s main Smart Lock Screen, in partnership with Star Sports, South Asia’s largest sports activities broadcaster, was aimed to have interaction cricket fans in supporting the batting maestro Virat Kohli on his journey in the direction of the 50th ODI centuries milestone.

The contest was concurrently held on Glance Smart Lock Screen and during the dwell cricket broadcast on Star Sports. Cricket fans had been offered with questions associated to Kohli, enhancing their engagement with the sport. The mixed affect of tv broadcast and the digital platform resulted in entries flooding in from 252 totally different cities and cities throughout India, turning it into a really nationwide second.

Bikash Chowdhury, Chief Marketing Officer, Glance mentioned, “Glance Smart Lock Screen is altering how over 200 million Indians join and have interaction with the world round them. With our expansive attain and Smart Lock Screen capabilities, now we have united tens of millions of Indian cricket fans by way of a partnership with Star Sports on tv. Fuelled by immense ardour for the Indian cricket group, the participation of over 9.3 million Indians made this World Cup actually distinctive. This collaboration showcases the synergy of digital and tv, contributing to a particular and memorable expertise as an Indian legend surpassed one other on house turf.”

The contest concerned folks answering day by day questions requested on Glance sensible lock screens and the Cricket Live broadcast on Star Sports earlier than and after each match in the interval performed between November 1st to 11st. Five fortunate winners, who got here from numerous cities and cities such as Kolad, Maharashtra and Kolkata, West Bengal, bought a as soon as in a lifetime alternative to journey to the Star Sports studios.

On November 15, they turned a part of the dwell broadcast for the India-New Zealand semi-final from the Star Sports studio in Mumbai and had the alternative to satisfy famend ex-cricketers from Star Sports’ knowledgeable line up.

Throughout the event, Glance has been delivering World Cup highlights and associated updates on to tens of millions of sensible lock screens. With over 75 million Indians actively participating with the content material on their sensible lock screens, and a complete of 69,444 hours of content material consumed day by day during World Cup, this has change into a rare second. The frictionless entry supplied by Glance sensible lock display screen has allowed customers to remain knowledgeable about each second in this record-breaking event.

Glance is an AI-driven platform that gives a variety of experiences immediately on the lock screens of Android smartphones. These lock display screen experiences embody on the spot video games, dwell sport streaming, information, sports activities, life-style, style, leisure, purchasing, and dwell content material. These premium and delightful experiences are delivered by way of Glance’s partnership with reputed publishers, content material companions, and builders. Glance’s AI personalises these experiences, guaranteeing that buyers discover content material that’s most related and essential to them, every time they look or take a look at their lock display screen. They do that with no need to unlock their telephones or obtain a number of apps or spend time looking for content material.


Mansi Praharaj

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