Mumbai, New Delhi, March 8, 2023: With Holi & Women’s Day falling so shut to one another, Matrimony.com highlighted the proper message for this season – take a girl’s consent earlier than taking part in Holi along with her. On the event of International Women’s Day and Holi, India’s matrimony big seeks to highlight this situation by means of the marketing campaign.
The video reveals a girl washing her face which is filled with Holi colors. As the colors fade, we see one other face, radiating ache and unsettled anger – in response to misbehaviour and harassment meted out within the title of festivity. The marketing campaign spotlights a disturbing statistic from Times of India – 34% of girls who’ve confronted harassment throughout Holi have stopped taking part in it. This video seeks to stress the necessity to make Holi safer for ladies by searching for their consent earlier than celebrating with them and never use it as an excuse for any sort of bodily assault.
Created in partnership with Wondrlab, the visible execution was impressed to carry to life this coronary heart-wrenching actuality behind the pageant of colors. Bhavesh Kosambia and Rahul Chandwani, Content Leads at Wondrlab mentioned, “We had been shocked to comprehend that so many ladies had in truth stopped taking part in Holi on account of this behaviour.”
Commenting on the underlying message, Arjun Bhatia, Chief Marketing Officer, Matrimony.com, mentioned, “As a model and platform, now we have at all times centered on creating safer areas for ladies. So when misbehaviour, assault and harassment are on the rise throughout a in style pageant like Holi, we knew we needed to urge the general public to take discover and make a change particularly when it’s falling on Women’s day. We hope this marketing campaign stirs conversations and motion in direction of making Holi safer, extra vibrant for Indian girls, too”.
To watch the video, click on on the hyperlinks under.
About Matrimony.com restricted
Matrimony.com is India’s main client Internet Company. It is a signature client web conglomerate, managing marquee manufacturers equivalent to BharatMatrimony, NeighborhoodMatrimony and EliteMatrimony. BharatMatrimony is taken into account the most important and most trusted matrimony model which has additionally established a appreciable retail presence with over 120 self-owned stores throughout India. The Company delivers matchmaking and marriage associated companies to customers in India and the Indian diaspora. The Company has pioneered a number of new enterprise fashions equivalent to WeddingBazaar.com, Mandap.com and NeighborhoodMatrimony.com, a consortium of over 300 group matrimony web sites.