India, August 12, 2023: Kolkata, and now nation’s main Chinese restaurant chain brand, Chowman has taken a large step upwards as the sole brand from West Bengal to get featured on the much-awaited Disney Hotstar’s upcoming present, ‘Brands of Tomorrow’. A docu-series by AIL (Advaita Innovation Lab), this present intends to chronicle the journey of new age Indian manufacturers at the forefront of innovation, sculpting India’s future economic system by the energy of their merchandise. ‘Brands of Tomorrow’ will be that includes the journey of Chowman turning into a identified face in the F&B business in opposition to the narration of Chowman’s proprietor, Debaditya Chaudhury who tells the story of this famend brand which began from the scratch. As a pioneering brand to make fine-dining reasonably priced to the middle-class Indians, Chowman suits completely in the standards of ‘Brands of Tomorrow’ in showcasing its impact-worthiness in the society. This is one other feather in the lengthy record of achievements that Chowman has achieved to this point in its thrilling 13-year culinary journey.
“When I conceived the thought of highlighting Make-in-India manufacturers which might be innovation and affect pushed, it wasn’t very easy. On one hand, you’ve got the poster boys of the Indian startup ecosystem which might be doing wonders and on the different hand, you’ve got manufacturers which might be breaking boundaries however by no means been interpreted as “manufacturers’ ‘. And that’s the place I realised the hole. We wanted to showcase extra manufacturers which might be born in India and make our nation the international superpower. Gen Zs in India aren’t like another generations we now have seen. They are conscious, acutely aware and all they want is somewhat aspiration to construct large. To the Gen Zs, I current to you ‘Brands of Tomorrow’ for you to get impressed and get going,” mentioned Suchayan Mandal, Chief Strategist of Brands of Tomorrow ™ and co-founder of AIL-India.
Chowman will be the first brand featured on the launch episode of Brands of Tomorrow. This will be adopted by Zoff Spices, Freakins, Nasher Miles, Power Gummies and Regrip in the later episodes.
Date of launch: fifteenth August’23