Blue Dart Announces Rebranding of its Dart Plus service to Bharat Dart

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Blue Dart Announces Rebranding of its Dart Plus service to Bharat Dart
Blue Dart Announces Rebranding of its Dart Plus service to Bharat Dart

Blue Dart Announces Rebranding of its Dart Plus service to Bharat Dart

Mumbai, thirteenth September 2023: Blue Dart Express Limited, South Asia’s premier categorical air and built-in transportation & distribution logistics firm, unveiled its newly revamped service, previously often called Dart Plus, as Bharat Dart. This strategic transformation marks a momentous milestone in Blue Dart’s ongoing journey, underscoring its unwavering dedication to serving the various wants of Bharat.

Bharat Dart is a time-sensitive supply service backed by pace, safety, and dealing with with value-added options and advantages like full visibility on the final mile by way of a strong system and simple fee choices. Blue Dart’s determination to rebrand this service stems from an intensive discovery and analysis course of geared toward aligning itself to the evolving wants of its prospects. The firm’s unwavering dedication to delivering buyer delight has led to a streamlined and reimagined service that guarantees to present distinctive worth to its prospects.

One of the Blue Dart’s key USPs is its unparalleled attain, boasting entry to over 55,000+ areas throughout the nation and spanning 220 nations and territories worldwide. Through initiatives like DAWN (Delivery Anywhere Now) and RISE (Revenue Increase from SMEs and Emerging Markets), Blue Dart has considerably expanded its serviceable areas, with a particular deal with tier II and tier III cities in India. The development in these cities is intently associated to the rise of a brand new center class and the tradition of consumption. In FY-23, share of tier II and tier III cities as a proportion of the general e-commerce market stood at 18.6% and 37.1% respectively, with a forecast to make additional inroads within the sector.

Of the initiative, Pablo Ciano, CEO – DHL eCommerce, says “As India approaches its centenary yr in 2047, the deal with e-commerce and logistics has develop into paramount. Our DHL Group Strategy 2025 has recognized e-commerce as a megatrend, and we’re dedicated to our goal of ‘Connecting People, Improving Lives.’ We firmly imagine within the immense potential to highlight the distinctive services and products provided by India’s small companies and MSMEs in tier II and tier III cities on a worldwide stage, enabled by our seamless supply options. This imaginative and prescient harmonizes seamlessly with the federal government’s ‘Make in India’ initiative.”

Balfour Manuel, Managing Director, Blue Dart, added, “During India’s current G20 Presidency, the necessity to harmonize development, effectivity, and resilience as one massive household was introduced forth. The authorities’s imaginative and prescient of ‘One Earth, One Family, One Future,’ which underscores unity and function, aligns seamlessly with Blue Dart’s forward-thinking method, cementing its place as a trailblazer within the logistics trade. This rebranding represents an thrilling transformation for us as we proceed to serve the size and breadth of the nation. Bharat Dart is step one in a brand new and thrilling chapter for our firm and our nation. We are devoted to leveraging our experience to elevate our capabilities and improve the general buyer expertise.”

Bharat Dart is poised to redefine categorical logistics providers in Bharat, providing unmatched pace, protection, and help for companies of all sizes. Blue Dart Express Limited invitations all stakeholders and prospects to be a part of on this transformative journey as the corporate continues to join Bharat to the world and the world to Bharat.


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