India, seventh March 2023: Setting a brand new milestone in its India journey, ASUS India, Taiwanese tech big in the present day introduced the launch of its 200th store in New Delhi. With the unfold over 500 sq. toes, the unique store situated within the digital middle of the town – Nehru Place, will present prospects a chance to have first-hand expertise of the long-lasting improvements ranging throughout shopper PCs, gaming laptops, creator collection, All-In-One desktops, and different equipment.
The unique ASUS store is the corporate’s concerted effort in direction of enhancing the general buy expertise for customers in India. Keeping in thoughts the significance attributed to the method of buying a laptop computer, ASUS endeavour is to supply prospects with a wealthy and informative expertise expertise and to make the surroundings conducive to an informed and knowledgeable buy determination.
The opening of the 200th store will improve ASUS India’s retail presence and in addition locations a renewed emphasis on the model’s dedication to the Indian market, because it turns into more and more accessible to a widening shopper base.
The mixture of an aggressive market technique, engaging pricing, a wide range of merchandise and fast retail enlargement, together with in Tier 2 and Tier 3 markets, has resulted in a strong model technique. This technique is original such that it creates engagement, schooling and an experiential buy for the shopper.
Speaking concerning the milestone, Arnold Su, Business Head, Consumer and Gaming PC, System Business Group, ASUS India, mentioned, “We are elated to launch the 200th ASUS store in India, marking a significant milestone as we proceed our enlargement and progress plans throughout India. Since the nation is a crucial marketplace for us, we’re opening shops in high-traffic areas which might be simply accessible to satisfy the varied wants of all customers. It is sweet to see our retail technique attaining execution in a time-frame that’s shorter than that which is projected. It is indicative of the dedication that goes into all our efforts to serve prospects not solely with the very best merchandise however an enhanced model expertise. The in-store buy expertise is a vital part within the endeavor to interact with our prospects and to encompass them with Incredible options. This 12 months, we goal so as to add a minimum of 20 shops each quarter and take the overall quantity to 300 shops. To construct deeper roads, we aren’t solely focusing on city markets but additionally suburban markets in tier II and Tier III cities to ascertain a number of touchpoints. Moreover, suburbs typically have the next demand for comfort and accessibility, which our retail shops goal to supply.”
The 200th ASUS Exclusive launch is one other milestone in a journey that has seen ASUS develop from 50 shops in 2020 to 200 shops in 2023. The new store may also have designated ROG gaming zones geared up with the newest expertise instruments required for esports, which e-sports fanatics and avid gamers can get pleasure from freed from value. The model has present 8 ROG unique shops within the nation.
With an unwavering dedication to attaining buyer satisfaction, the model is eager to open extra brick-and-mortar touchpoints to create a extra complete expertise for the purchasers. ASUS unveiled ASUS E-shop in 2021 and in the present day additionally has a robust retail community with now 200 unique shops throughout the nation that caters to numerous shopper segments. ASUS additionally has round 1200 premium kiosks with ASUS in tier III and tier IV cities. Moreover, the model has 6000 seller outlets in India that promote ASUS laptops. Apart from these, ASUS merchandise can be found on e-commerce platforms like Amazon, Flipkart, and our unique model shops, ASUS and ROG, multi-brand shops like – Croma, Vijay Sales, Reliance Digital, and approved sellers.
Store Address: Eurotech Infosys, G2 Goverdhan House, 53-54 Nehru Place, New Delhi – 110019