Air India gets new logo; Maharaja will “live on”: New website, app launched [details]

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Air India gets new logo; Maharaja will “live on”: New website, app launched [details]
Air India gets new logo; Maharaja will “live on”: New website, app launched [details]

Air India, the famend Indian airline, has launched a recent emblem in collaboration with FutureBrand, a design associate, as a part of its bold journey towards a revitalized id. This new emblem, named ‘The Vista,’ will adorn Air India’s plane ranging from December 2023. This coincides with the anticipated addition of the Airbus A350 to the fleet, showcasing the emblem throughout the airline’s new livery.

The emblem’s composition and significance underscore the significance of colours, patterns, and shapes, in addition to their collective illustration. However, the true testomony of its price lies within the actions that observe.

Air India's new logo

Air India’s new emblem

In response to speculations surrounding the destiny of the enduring ‘Maharaja’ mascot, a staple of Air India’s legacy, CEO Campbell Wilson has clarified that it will endure. The Maharaja, symbolizing the airline for many years, will seamlessly transition into the new period, taking part in an ongoing function in Air India’s journey forward.

As a part of its transformative efforts, the airline has launched an upgraded web site and cellular app, ushering in enhanced digital experiences for purchasers. Additionally, a state-of-the-art buyer care middle is ready to be established by 12 months’s finish, demonstrating Air India’s dedication to passenger service.

Air India's new livery

Air India’s new livery

The substantial dedication to this transformation is clear within the funding made. Approximately $400 million has been allotted to refurbish the airline’s plane fleet, marking a considerable monetary effort to carry the new imaginative and prescient to life. According to Campbell, one-third of the airline’s vast physique planes will have the new cabins by March 2024. 

The ‘Vista’ emblem represents not simply an aesthetic shift, however a profound declaration of Air India’s dedication to evolution, progress, and a daring outlook for the long run. The tangible influence of those modifications is eagerly anticipated by passengers and the aviation trade alike.

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